Another arts competition and another nomination for an LCC graduate. This time it’s the turn of MA Graphic Design student Amandine Alessandra. Her work has been chosen by the Emerge graphic design showcase as one of ten finalists in a national competition.
Her brand of installation-based typographic graphic art will be pitted against work from her counterparts as they each design a poster to be displayed around East London. The winning designer will be invited to work with the London Design Festival – quite the achievement for people just off the starting blocks of their career.
Emerge is partnership which was set up by LCC postgraduate students Jane Trustham (MA Graphic Design) and Holly McConnell (MA Enterprise & Management for the Creative Arts). It acts as a showcase for young, emerging designers. Their annual graduate award is judged by a panel of industry leaders who look out for the most innovative work.
As well as the chance to have their posters displayed in The Cube London, the finalists will have their handiwork dotted around London Tube stations such as Old Street, Liverpool Street and Bank.
Amandine has already made headway since graduating from LCC with her masters. She set up a practice in January this year and already has a client portfolio that includes Selfridges and DesignMarketo.

It was attending the Futurising event held by LCC in July that alerted Amandine to the competition. “I first encountered the very approachable Emerge team at Futurising,” she told us. “I went there just a day before the closing date for the Emerge 2010 submissions, and I remember sending mine just a few minutes before midnight.”
“I’m really glad I did, as I was of course delighted that my work had been selected by Domenic Lippa from Pentagram, but also loved the idea of working on a common brief with other designers.”
Emerge’s manifesto to display as much new graphic design work as possible is something that appeals to Amandine. “The idea of having work displayed in public spaces is also particularly attractive to me, as a lot of my typographic work is installation-based and reflects onto its environment.”
Amandine’s final entry uses East London as an appropriate setting. “My answer to the brief is a micro-performance photographed in an East London tube station, where it is to be shown from September.”
Winner or not, Amandine is thankful to the Emerge team for their enthusiasm and invaluable assistance in raising her profile.
“I’m amazed by how eager the Emerge team is to push us forward, of course with the Tube show, but also with The Cube London show event, which seems to have grown a lot further that what I initially thought it would be.
“We’ve been offered to show some more work, typographic installations and performances, and to be part of their shop. I’m really looking forward to the opening, happening right during the Design Week.”
To have a look at Amandine’s work, visit her website. If you’d like to get involved with Emerge take a look at their website, and keep updated with their latest news and views with their blog.
Words: Natalie Hardwick